There are good ideas and then there are relevant and socially changing ideas. There are plenty of people with good ideas, but finding the idea that is socially relevant is not always easy. When Rosemary, Willy, and Robert met at an internship program at BBH New York, they never thought they would do something special, but that is exactly what happened.
The three of them were given just one objective “do something good.” And they decided to turn that good into a project to help the homeless. The problem was that soup kitchens, clothing drives, and shelters were all relevant but present. They would be bringing nothing new to the table, and fresh was the order of the day because their second directive was “do something good…famously.”
So they thought about the homeless and decided that they could make their stories heard. After all, the homeless were the lost and voiceless population in the United States. People cared, but not enough to listen. These three people equipped four homeless men with prepaid cell phones and gave them access to a Twitter account.
Not only did it give these gentlemen a voice, but it gave them access to tell their story 24 hours a day. It also gave those interested in hearing, which would grow exponentially as the project went on, a chance to hear them 24 hours a day from their phone.
These men shed light, not just on the feeling of being homeless, but the work involved in surviving the streets. It gave those listening a perspective that being homeless can happen to anyone. It’s part of what makes it such a scary epidemic.
The three interns set out to do good and to do it famously and they were able to accomplish both. They gave the voiceless a voice and it meant something to them and the people listening.










