About USO
USO (United Service Organizations) is a non profit institute which is providing distinctive programs and innovative services to American troops and their families since 70 years. Through its 160 locations, it is performing its duties all over the world. Its work for the great cause has induced P&G and Kroger to join hands and support USO. New USO campaign by P&G and Kroger to honor our heroes is an initiative to help the American troops. USO endow with significant support to those who need the services most like frontward-organized troops and their families, injured soldiers and their families and the families of the fallen.
Standpoint of USO’s President
Sloan Gibson USO president said, “We work every day through proven, cost-effective programs and services to relieve the tremendous burden our men and women in uniform shoulder on behalf of our nation. That is why partnerships with corporations like Kroger and P&G are so critical to our ongoing successes.”
New USO “Honoring our Heroes” Campaign, P&G and Kroger
P&G have teamed up to support the new USO “Honoring Our Heroes” campaign. Kroger is the leading grocery retailer of America and has donated US$ 250,000. Lynn Marmer group vice president of Corporate Affairs for Kroger said, “The Kroger family is delighted to partner with P&G and to support the USO and its many programs and services for our troops and their families, Our Honoring our Heroes program will help the USO assist even more men and women who serve our country.” Wish this passion and enthusiasm Kroger has started a year long initiative.
Perspective of P&G’s CEO
CEO of P&G Bob McDonald said, “Our commitment to the military men and women who serve dates back to the Civil War where we supplied the Union Army with soap and candles. This commitment continues today with our dedicated Military team. Leveraging a strategic
relationship with the USO enables us to connect our brands to American service members and their families while touching and improving their lives. We are excited to grow and develop this
strategic relationship with the USO and our retail partners.”